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Salt is a crystaline structure that holds energetic information. When you eat mass-produced salt that has gone through factories and corporations your body is being influenced by that energy. The Prince Edward Island Sea Salt Company supports Islanders Helping Islanders, a nonprofit that helps men overcome mental health struggles. Your salt will be refined and packaged by good men working on themselves to be great. By eating PEI Sea Salt you are joining a movement of self-improvement; the food you eat becomes the informational charge to help keep you energized in you own efforts to become a better man.